With Epple colour-dreams come true

Colours characterise brands. Colours arouse emotions, transmit messages, convey images, achieve communication and communicate promise of performance. Companies choose their colour for themselves, for their products and services. A CI signalises: That is us, that is what makes us unique and that is where we want ourselves to be measured.

Colours concretise abstract things and facilitate the understanding of something hard to explain

They are ambassadors of sympathy, call attention and identify. In a rush, during subtle perception as well as during intense consideration of an offer. The more colourful the world of products and the more anonymous the situation of encounter, the more important is the signal of individuality: Here I am – we already know each other – you have found me. Colours make markets, make contacts, convey success. The investment in a personal colour is an investment in identity. That has to pay off. That statement has to be clear on every place of presence and on every medium carrying the message. It is a challenge to the designer and the producer of the material to guarantee that for each individual specification. It demands experience and sensibility when handling the request for possibilities and the effects of the feasible.

Epple Druckfarben AG is specialist for the important area of printing substrates. Individual requirements are implemented and tested systematically, from the development to the phase of approval. From the beginning on, we give the same attention to the criteria of perfection, the technical practicability and the cost-benefit relations. The definition of a colour is therefore no exclusive luxury but a logical consequence for a comprehensive solution of presentation. Also here, the defined standard guarantees more effective action within a short period of time with striking results in all elements.

The demand for a personal brand colour is not as much determined by the size of the company but by the scope of the individually used printing substrates.

The power of colour in a consistent quality is the measure of requirement. For the power of colour in the individual appearance, Epple Druckfarben AG offers the customised solution. We can therefore ensure that a colour identity for brands and companies, exactly defined on the basis of a sample, is precisely met on various printing substrates. Repeated test runs or permanent claims can be avoided and long-term customer loyalty can be accomplished.

• CI-inks
• Special inks and varnishes
• Security inks and varnishes
• aniva® colour space extention
• Spot colours and special varnishes
• Consultancy of agencies